Digital Performance Dashboard
Digital Insights
Please browse the latest performance data for our website and social media. FOR INTERNAL USE ONLY.
Press Insights
A note on press coverage: This graph shows mentions of World Animal Protection US across articles. Please note that there may be some overlap with other country office mentions.
Helpful Tips
- Want to view a different time range? In the upper right hand corner of the embeded dashboard, click the calendar icon top open the calendar drop down. Then, adjust the timeframe to your preferred range.
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Glossary
- Website Engagement Rate: the percentage of visitors who interact with content, such as clicking links, submitting forms, or spending time on a page.
- Reach: the number of people who saw a post at least once.
- Post impressions: the total number of times a post was viewed.
- Post engagements: the total number of times people interact with a post such as likes, comments, and shares.