Here’s how grassroots activism can pass key legislation.
This past month, our team had the incredible opportunity to participate in Pro Animal Future’s Slaughter-free September campaign, a month-long initiative aimed at supporting two critical ballot measures in Denver—Measures 308 and 309. These measures represent a groundbreaking shift in how we think about the food system and our relationship with animals.
Measure 308 would ban slaughterhouses within Denver’s city limits, making Denver the first city in the US to implement such a ban if passed. Specifically, it would close the last remaining slaughterhouse in the area—Superior Farms, the largest lamb factory farm in the nation. This ban would not only spare countless animals from cruelty but also significantly impact the local food system by promoting a shift toward plant-based and sustainable alternatives. Measure 309 complements this effort by seeking to ban the sale of fur in Denver, signaling the end of a trade that inflicts immense suffering on animals for fashion.
Together, these initiatives offer hope for a future where cities actively reduce harm, create more sustainable food systems, and protect animals. If passed, they would send a powerful message that Denver is ready to lead the way toward a more compassionate world.
Taking Action for the Cause
One of the standout actions we took part in was multiple banner drops across highway bridges during peak traffic hours. Our banners displayed bold messages urging commuters to vote YES on Measures 308 and 309. This activation proved incredibly impactful—many drivers honked in support, and people walking by engaged with us in to learn more about the measures. It was clear that this highly visible demonstration resonated with people and succeeded in drawing attention to the cause.
Our team also participated in a wide range of activities to raise awareness about these measures and encourage people to vote. One of the primary ways we engaged with voters was through canvassing. Many people we spoke to were unaware of the current slaughterhouse operating in Denver or the prevalence of fur sales, and these conversations were crucial in helping voters understand the ethical and environmental implications of these practices.
We also put up flyers in key neighborhoods, focusing on high-traffic areas where people were likely to stop and read about the measures. These flyers were a quick and easy way to spread awareness and build visibility for the campaign. We also wrote and sent postcards to voters, outlining the specifics of the ballot measures and urging them to act at the polls. This personalized approach helped to create a sense of connection and urgency among Denver residents.
Why Local Grassroots Efforts Matter
Reflecting on our efforts, it’s evident that grassroots activism plays an essential role in passing key legislation that helps improve the lives of animals. By engaging directly with the community—whether through canvassing, distributing flyers, or holding eye-catching demonstrations like the banner drop—we were able to raise awareness about the measures and foster meaningful conversations around the issues at hand.
Local actions like these are critical in building momentum for change. Legislation that targets exploitative systems is often slow-moving at higher levels of government, but at the city level, we have the power to make tangible progress. Passing Measures 308 and 309 would not only benefit animals in Denver but also serve as a model for other cities to follow.
If you’re local to the Denver area and want to take action, get involved here. Not in Denver and want to take grassroots actions like these for animals in your own city? Sign up for Animal Champions and tell us your ideas! Together, we can work to create a better, more compassionate future for animals.