World Animal Protection’s social media campaign “Which World Will You Leave Them?” has taken home two Shorty Impact Awards.
World Animal Protection US is proud to announce that our Earth Day 2024 social media campaign—which emphasized the often-overlooked victims of the climate crisis: animals—has won two Shorty Impact Awards!
Thanks to your votes, World Animal Protection US takes home the Audience Honor and the Bronze Honor in the Shorty Impact Awards Animal Rights and Welfare category!
This incredible achievement reflects the strength of our community and the collective power of advocacy. Your unwavering support—through voting, sharing, and spreading our message—made this moment possible, and we couldn’t be more grateful.
With our partners at Finngate Pictures and Pyxis Digital, we set out to create a campaign that would make people pause to reflect on the state of our planet and the mounting dangers posed by climate change. We wanted to jolt people to the perils facing individual animals all over the world.
Animals, after all, are all at our mercy, and have no power to alter the course of the future we are creating for them. We endeavored to showcase snapshots of possible futures, and ask people to consider both their role in them and the very real power to change the future, asking: Which World Will You Leave Them?
World Animal Protection US, founded through disaster rescue work specifically for animals, has seen first-hand the impact the climate crisis has had on wildlife—often the forgotten victims of changing climate-fueled disasters such as the ever-worsening wildfires in Australia, Canada, California, and the Mediterranean, as well as the devastation from increasingly stronger and more frequent hurricanes, floods, and worsening drought. We wanted to make these issues the center of our social media on Earth Day.
Together, we’ve shown the world how impactful social media can be when it’s used for meaningful change.
Want to support our impactful work? Donate towards protecting animals today.